Wow! Stuff to Bring WWE Toys and Novelties to Market Starting Fall 2024

World Wrestling Leisure (WWE), infamous for being picky with licensing offers, has partnered with Wow! Stuff to introduce new merchandise starting in autumn 2024. The deal was brokered by WWE’s licensing agency, IMG.

The primary product to hit retailers shall be a Thumb Wars line, during which recognizable WWE stars shall be rendered as “thumb caps” for youths and collectors to stage thumb wars. There can even be a Thumb Wrestling ring. Thumb Wars will come as blind two-packs, and are slated to hit an as-yet-unspecified mass retailer. The value level for the brand new merchandise will vary from about $5 to about $25. 

“The WWE model’s ‘all the time on’ presence and thrilling storylines have saved it on the forefront of household leisure for years,” says Kenny McAndrew, Director of Licensing at Wow! Stuff. “With this new assortment, we wished one thing on-brand and in-universe for WWE and our analysis mentioned it’s time that thumb wars turned a branded gameplay.”

WWE is understood for being selective with its licensing offers, which Mattel has traditionally dominated. For data on WWE’s licensing partnerships and alternatives, go to the IMG website.