WHP Global, El Puerto de Liverpool to Bring Babies ‘R’ Us to Mexico

The Infants “R” Us retail expertise will probably be out there to households throughout Mexico quickly.

WHP World, dad or mum firm of Infants “R” Us and Toys “R” Us, is increasing its work with retailer El Puerto de Liverpool to carry one other of its manufacturers to the Mexico area. The 2 beforehand labored collectively to launch Toys “R” Us in Mexico in October. Now, it’s Infants “R” Us’ time to shine, because the partnership plans for a retailer opening in Mexico later this yr.

Infants “R” Us carries quite a lot of merchandise, with baby necessities from toys to nursery furnishings. WHP World and El Puerto de Liverpool hope to see the Mexico location capitalize on the excessive demand for child items, a world market estimated at $89 billion. The brand new Mexico location will open later this yr, with a flagship e-commerce platform and extra shops to comply with.

“We’re excited to construct on the success of Toys ‘R’ Us in Mexico and develop our partnership with Liverpool to introduce Infants ‘R’ Us to the Mexican market,” says Jamie Uitdenhowen, Govt Vice President of Toys “R” Us and Infants “R” Us at WHP World. “Liverpool’s unbelievable retail execution and the constructive reception of Toys ‘R’ Us reaffirms the sturdy curiosity of households in Mexico in our manufacturers, and we’re excited to additional improve the retail panorama by bringing the trusted Infants ‘R’ Us model to oldsters and caregivers throughout the nation.”

The put up WHP Global, El Puerto de Liverpool to Bring Babies ‘R’ Us to Mexico appeared first on The Toy Book.

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