Geoffrey the Giraffe is organising store on the largest buying and leisure vacation spot in North America.
This Friday, WHP World’s Toys “R” Us will open its second U.S. flagship retailer at Mall of America — its first in partnership with Go! Retail Group beneath a new arrangement to open flagships throughout the nation. The brand new retailer in Minnesota options greater than 11,000 sq. toes of the most popular toys and video games for youths of all ages.
After the success we’ve skilled with our first flagship at American Dream and outlets inside Macy’s, bringing Toys “R” Us to Mall of America was a should. There may be the right mixture of leisure and retail that makes it a extremely trafficked go-to-destination for households year-round."
At Mall of America, households can attend a ribbon-cutting ceremony at 9:00 am on Friday, throughout which the primary 50 attendees will obtain a particular reward. All through the weekend, the shop will host giveaways, supply actions, and households can get photos taken with Geoffrey.
“It’s extremely thrilling to be part of the return of Toys “R” Us and we’re lucky to have the backing of WHP World and Mall of America as we carry this flagship retailer to life for households simply in time for the vacations, ” says Gideon Schlessinger, CEO of Go! Retail Group.
Subsequent 12 months, the Toys “R” Us flagship retailer at Mall of America will broaden to supply Geoffrey’s Cafe and Ice Cream Parlor along with new, interactive experiences, occasions, and product demonstrations from an array of toy and sport manufacturers.
Toys “R” Us stays a world icon with greater than 1,400 shops and a rising e-commerce enterprise working in 31 international locations.
Within the U.S., WHP World’s relaunch of the retailer and its sister model, Infants “R” Us, started with the opening of a flagship retailer at American Dream in New Jersey two years in the past. The shop, operated beneath license by Toys 4 U, was adopted by the nationwide rollout of Toys “R” Us at Macy’s final 12 months. Now, with Toys “R” Us shop-in-shops at greater than 452 Macy’s shops, the retailer is increasing its footprint throughout “air, land, and sea” by means of further partnerships. A Infants “R” Us flagship recently opened at American Dream whereas the first Toys “R” Us airport store will quickly open in Dallas Fort Price Worldwide Airport later this month in partnership with Responsibility Free Americas.
Go! Retail Group has plans for as many as 24 Toys “R” Us flagship areas which might be designed to enrich the present footprint in Macy’s.
Toys “R” Us at Mall of America is positioned on Level 1, East.
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