Hidden Pigeon Co. (HPC) has added two new members to its crew, Tori Cook dinner and Paula Allen, because it expands writer Mo Willems’ character manufacturers. Tori Cook dinner will function Senior Vice President, Franchise Administration and Paula Allen will fill the function of Publishing Guide. Allen and Cook dinner will report back to HPC CEO Karen Okay. Miller.
In her new place, Cook dinner will lead and develop HPC’s short- and long-term technique on a world scale. She will even spearhead the expansion of the corporate’s shopper merchandise packages and determine, consider, plan, and pursue franchise alternatives inside publishing, digital and social media, consumer products, gaming, content material improvement, and dwell occasions.
Cook dinner has in depth expertise in franchise and model administration, retail improvement, advertising and marketing, and shopper merchandise. Earlier than she joined HPC, Cook dinner served as Spin Master’s Vice President, World Model Administration and Advertising and marketing, the place she led design groups and the model marking within the Wheels and Motion product improvement and enterprise technique areas.
Previous to her place at Spin Grasp, Cook dinner served as Vice President, World Franchise Advertising and marketing, Retail Growth and Location-based Leisure at Mattel; Senior Vice President, Shopper Merchandise (Licensing, Retail improvement and Advertising and marketing, Inventive, Product Growth at Saban Manufacturers; and Vice President, Retail and Enterprise Growth at Sanrio.
“There are such a lot of alternatives to share Mo Willems’s great and beloved characters together with his massive and constant fan base, who already know and love The Pigeon, Elephant & Piggie, and Knuffle Bunny, and to introduce them to new followers,” Cook dinner says. “I stay up for serving to to drive the expansion of those enduring manufacturers in inventive new methods.”
In her new function as Publishing Guide, Allen will broaden the Mo Willems universe within the licensed format whereas constructing on the writer’s work with Union Sq. & Co., HPC’s publishing companion. Allen has greater than 30 years of publishing expertise. She based the consultancy Screenland Literary Associates and has been offering literary providers to authors and screenplay writers whereas serving to companies develop mental properties and increase abroad.
Earlier than she based Screenland Literary Associates, Allen served as Senior Vice President, Nickelodeon World Publishing, DVDS, and Stationery at Nickelodeon Shopper Merchandise, the place she retooled and merged the worldwide and home publishing enterprise items into one group. Previous to becoming a member of Nickelodeon Allen was Vice President, World Publishing at Warner Bros. Shopper Merchandise and Merchandise Supervisor, Juvenile and Speciality Enterprise at Barnes & Noble.
“Mo Willems has introduced such brilliantly partaking tales to life for generations of younger and younger at coronary heart readers and I stay up for working with Karen, Tori, and the entire HPC crew to develop much more methods for shoppers in every single place to interact with these book-based manufacturers,” Allen says.
“Tori and Paula are acknowledged leaders of their respective fields and implausible additions to our rising crew of remarkable expertise,” Miller says. “We’re delighted to have each of those excellent professionals onboard to assist us lengthen our distinctive IP to a fair broader viewers of children and ‘former youngsters’ throughout a number of platforms and merchandise classes all through the U.S. and all over the world.”
For extra data, go to hiddenpigeoncompany.com.
Trending Merchandise
