Relatable, Almost Friday Media Launch Almost Friday Adult Drinking Game

Relatable launched a brand new grownup ingesting sport, made in partnership with Nearly Friday Media, which is thought for its social media life-style and beer model Friday Beers.

The Nearly Friday game comes at a time when kidults proceed to affect the market, as Circana reports that customers ages 18 and up contributed greater than $1.5 billion to the market within the first quarter of 2024. With its rising portfolio of grownup occasion video games, Relatable continues to capitalize on the pattern. 

Nearly Friday, designed for adults ages 21 and up, comes with 250 playing cards and options 4 mini-games with totally different codecs together with Fast Hearth, Most Seemingly Challenges, Trivia, and Horse Racing.

We stay steadfast in our strategy to increasing collaborations and partnerships with prime manufacturers and expertise throughout the leisure panorama, and consider this partnership is not going to solely strengthen model recognition and loyalty amongst current followers but additionally introduce each manufacturers to new audiences.

Tom Emelo, Chief Technique Officer at Relatable

Relatable was beforehand generally known as What Do You Meme?, a reputation shared with its flagship sport. Since increasing additional into extra sport releases, toys, plush, and extra, the corporate rebranded to mirror its wider choices.

“Teaming as much as create the Nearly Friday sport is a pure extension of our model, and we consider that is one thing that everyone who’s ever laughed at a joke from Friday Beers will actually love,” says Jack Barrett, CEO at Nearly Friday Media.

Nearly Friday is on the market now completely at Target for $19.99.