Race On! Le Mans, IMG Extend Licensing Deal to 2029
IMG has prolonged its partnership with the Vehicle Membership de l’Ouest (ACO) to stay the unique international licensing consultant for the 24 Hours of Le Mans by way of 2029. ACO and IMG goal to increase the race’s attain with collaborations throughout trend and life-style classes.
Latest highlights embody a Le Mans hypercar assortment with LEGO and die-cast automobiles from Mattel’s Hot Wheels model. The long-lasting race, identified for thrilling motion and innovation, drew almost 120 million viewers this yr and captivated hundreds of thousands extra on social media.
For over 100 years, 24 Hours of Le Mans has pioneered tendencies not solely in motorsports but in addition in trend, expertise and tradition. It has constantly set the usual for mixing custom with innovation, efficiently connecting with each older and youthful generations. We’re excited to maintain working with the ACO to develop the model by way of strategic collaborations that attain numerous international audiences, unlock new income streams, and improve fan engagement.”
— Mickael Andreo, Vice President of Licensing, IMG
For extra info on licensing alternatives with the 24 Hours of Le Mans, go to imglicensing.com/brands/24h-le-mans/
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