Pocket.watch and Mattel Enter into Exclusive Ad Sales Partnership for YouTube

Mattel and pocket.watch have inked a deal that grants pocket.watch unique rights to promote promoting stock for greater than 90 Mattel-branded YouTube channels, together with Barbie, Hot Wheels, and American Girl.

“As pocket.watch works with the largest kid-creators on the planet, we acknowledge that manufacturers like Barbie, Thomas & Pals, and different Mattel [intellectual property] IP have among the largest and most devoted fan bases all around the globe,” says Julia Moonves, Senior Vice President for Promoting Gross sales & Model Partnerships at pocket.watch. “As increasingly more content material floods onto digital platforms daily, having the ability to curate premium stock for our promoting companions that’s each protected and fascinating for youths and the creators we work with is vital, and the Mattel manufacturers present simply that.” 

Pocket.watch is without doubt one of the few firms that YouTube has approved to promote content material compliant with the Youngsters’s On-line Privateness Safety Act (COPPA). Now, clock.work, pocket.watch’s promoting gross sales and partnerships division, can provide contextual focusing on on to official Mattel YouTube content material.

“We take nice care in growing scaled audiences throughout Mattel’s main YouTube channels,” says Jason Horowitz, World Head of Advertising and Media at Mattel. “We’re excited to additional develop on our ongoing partnership with pocket.watch, an organization who is really a trusted companion in children’ media house, and who reinforces the in depth worth we’re capable of convey to advertisers by using YouTube as a content material platform.”

Mattel and pocket.watch have been partnered since 2018 by media campaigns and influencer content material.