Play-Doh’s ‘Kids Can’ Campaign Models Young Minds

Hasbro launched a brand new marketing campaign to strengthen essential improvement and imaginative play in youngsters. Play-Doh Kids Can marketing campaign empowers kids via in-classroom classes and digital programming. The initiative evokes youngsters to play boldly and with open minds. This system is offered within the U.S. and Canada.

Believing “creativeness is a superpower,” Hasbro introduced the marketing campaign with the Play-Doh Creativeness Curriculum. Hasbro hopes the applications will overcome restrictions and obstacles to artistic play by combatting components that forestall youngsters from utilizing their imaginations brazenly, together with stress, judgment, and distraction. 

The curriculum makes use of fast actions that encourage youngsters wherever they will open a can of Play-Doh. The actions differ in size from 5-Quarter-hour and embrace guides and lesson plans for guardians and educators. Hasbro hopes the present technology gained’t develop out of utilizing their imaginations and may strengthen their imaginations as a talent.

In November, the Play-Doh Creativeness Curriculum can be accessible to 400,000 college students in Title 1 colleges. Non-profit group First E book will present 2 million cans of Play-Doh and the curriculum booklet, which can be accessible to educators on-line at no cost obtain. Hasbro has supplied content material to households on-line at shop.hasbro.com/play-doh.

Dad and mom can study extra in regards to the marketing campaign at https://shop.hasbro.com/en-us/play-doh/kidscan.