Neopets Selects PhatMojo as Master Toy Licensee

Neopets has inked a grasp toy licensing cope with PhatMojo, brokered by Combine Licensing Group and Carlin West Company. The partnership will lead to plush, figures, collectibles, and different nostalgic favorites from the net sport.

At Licensing Expo, happening from Could 21-23 in Las Vegas, attendees can stay up for an immersive journey via the World of Neopets. Highlights embody a primary have a look at the PhatMojo toy line, formally licensed merchandise, and unique giveaways. Attendees may even have the chance to fulfill Aisha, Neopets’ official mascot, and snap a photograph on the Character Parade or Neopets Sales space No. B188. 

The PhatMojo partnership marks the newest milestone in Neopets’ increasing licensing program, which has seen strategic alliances with trade heavyweights similar to Higher Deck, What’s Your Ardour, and Sizzling Subject, amongst others. From buying and selling card video games to power drinks, Neopets merchandise spans a variety of merchandise, catering to the varied pursuits of its fanbase.

Since its launch in 1999, Neopets has been a cultural phenomenon, boasting a devoted neighborhood of followers and a digital world referred to as Neopia. Nevertheless, it wasn’t till the brand new management workforce, led by CEO Dominic Legislation, took over final July that the model skilled a major resurgence. With a give attention to community-driven initiatives and strategic partnerships, Neopets has developed from an internet sport right into a multi-entertainment firm.

“Our licensing companions have helped us push the envelope as a model, and breathe actual life into our digital sport and characters,” says Legislation. “There’s a lot lore and thought put into the Neopets world, and showcasing on this method at Licensing Expo for the primary time is a pure subsequent step for us as a model to inform our story.”

Go to Neopets at Sales space No. B188 at Licensing Expo. For extra info and to hitch the Neopian journey, go to neopets.com and comply with the model on Instagram @neopetsofficialaccount.