Moose Toys’ SDCC Debut Highlighted MrBeast Partnership, XOX Kweenie Line

Moose Toys made its first look at Comedian-Con Worldwide: San Diego (SDCC) final week, using each its sales space house and an outside activation to advertise its XOX Kweenie and MrBeast Lab manufacturers. 

Outdoors of the conference middle, Moose staged a crashed tanker truck that oozed out blue slime and served because the launch for the brand new line of toys co-designed by Moose and YouTube star MrBeast. The collaboration with Jimmy Donaldson, professionally often known as MrBeast, seeks to faucet into the content material creator’s substantial fan base, as MrBeast is the most-subscribed-to YouTuber on the earth. The tanker contained MrBeast Lab merchandise reminiscent of mini-collectibles Swarms and Mutators motion figures. 

Inside SDCC, the Moose sales space displayed its new line of collectible figures, XOX Kweenie, and provided an unique first version of workforce Fearless’ Kween of Excessive Faculty determine. The total line consists of 26 figures to gather.

The MrBeast Lab line is now accessible at retail, whereas XOX Kweenie collectibles launch Aug. 1. To be taught extra about Moose Toys’ new merchandise and partnerships, go to the company website.