Miraculous Corp, Simba Dickie Group Strike ‘Miraculous’ Licensing Deal 

Miraculous Corp is prepping a brand new toy line for its animated superhero collection, Miraculous, with the Simba Dickie Group.

The Miraculous Corp, a joint venture of Mediawan and ZAG,  signed a pan-European settlement with the family-owned Simba Dickie Group for the newline of Miraculous-themed Glibbi bathtub and water play merchandise. 

Miraculous Corp is partnering with the Simba Dickie Group | Supply: Miraculous Corp  | Supply: Miraculous Corp

Simba Toys’ Glibbi is a well known chief for bathtub toys in Europe. The Miraculous line will embody the Glibbi Slime that transforms bathtub water right into a gooey, slimy substance in addition to bathtub bombs, fizzers and momentary tattoos.

“The Simba model identify and its elephant emblem have develop into synonymous with enjoyable, selection and prime quality, and we’re delighted to dive into this new licensing settlement, bringing our beloved superheroes Ladybug and Cat Noir to bathtime and past,” says Julian Jacob, COO and Board Member, Miraculous Corp. “This partnership lets us remodel on a regular basis moments into thrilling adventures for teenagers, making a splash of their day by day routines.”

The bathtub toy line is about to launch throughout Europe within the first quarter of 2025. 

The publish Miraculous Corp, Simba Dickie Group Strike ‘Miraculous’ Licensing Deal  appeared first on The Toy Book.

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