Miniso Opens All-Pink Flagship Store in Hong Kong

Kicking off 2024, Miniso has opened its largest Hong Kong location, that includes a pink inside and exterior design.

Miniso is a world life-style model providing an array of merchandise that includes quite a lot of mental properties (IP). It’s recognized for its blind field items, that are highlighted within the retailer’s designated product zones. 

The brand new retailer is positioned on the iSquare mall in Tsim Sha Tsui, a preferred purchasing vacation spot close to native transit. To mark its grand opening, Miniso launched a  Pink marketing campaign. The shop has pink partitions, pink balloons, and a photograph alternative with Toy Story’s pink bear Lotso. It additionally options themed sections for standard IP, together with Barbie, Snoopy, We Naked Bears, and Care Bears.

“Hong Kong has at all times been a world purchasing paradise, with robust client energy,” says Bella Tu, Vice President of Miniso Worldwide Operations. “Tsim Sha Tsui, often called a central and standard purchasing location, supplies immense alternatives for each enterprise and model publicity. The strategic location and vibrant environment will assist reinforce Minoso’s model picture and philosophy of happiness.”

Miniso has opened greater than 6,000 shops globally and plans to proceed its growth in 2024.