Miniso Launches Oxford Street Flagship Store in London

Miniso formally opened its flagship retailer on Oxford Road in London final week. The brand new location is Miniso’s largest retail location within the U.K., with nearly 3,000 sq. toes of shock toys, plush, homewares, and extra. 

The Oxford Road location isn’t just a vacation spot for purchasing, that includes bubblegum pink shows and a photograph op designed to appear like a London Underground prepare carriage. The brand new retailer additionally options Miniso’s new assortment of unique magnificence and perfume merchandise.

“The colourful, fantastical design that we’ve dropped at our new Miniso Oxford Road flagship is for certain to deliver smiles to the faces of customers in London,” says Saad Usman, Chief Working Officer at Miniso U.Okay. “We imagine that by combining a extra joyful purchasing expertise with our signature enjoyable, inexpensive, and helpful merchandise, we are able to create distinctive and lasting reminiscences for our clients.”

“At Miniso, we’re all the time on the lookout for new methods to innovate and join with our customers, and these new shops bear witness to our unwavering dedication to bringing pleasure and inspiration to all,” says Vincent Huang, Vice President of Miniso’s Worldwide Operations. “The particular themed shops are only the start. Sooner or later, we’ll proceed to prioritize retailer and product innovation, guaranteeing our customers have enjoyable, unforgettable experiences once they step into Miniso’s purchasing wonderland.”

Miniso has additionally just lately launched shops with themes that includes totally different model companions, together with a Pixar Meals Assortment retailer and a Sanrio retailer.