In time for Nationwide Bullying Prevention Month, Mattel launched a brand new Monster Excessive-inspired world program designed to extend a way of belonging for kids. Monster Excessive Undertaking Belonging goals to assist kids really feel pleased with who they’re and really feel linked to others whereas sustaining individuality. The challenge straight aligns with the model’s values and drive to advertise authenticity.
To kick off the challenge, Monster High is partnering with the On Our Sleeves Motion for Youngsters’s Psychological Well being. The nationwide motion has a mission to offer expert-created psychological well being sources to U.S. communities, so everybody can additional perceive and promote psychological well being for kids. Monster Excessive funded secondary analysis on how loneliness, social connectedness, and belonging impacts a toddler’s psychological well being. The analysis was carried out by Dr. William Leever, a pediatric psychologist, with the help of Dr. Ariana Hoet, a pediatric psychologist and Government Medical Director at On Our Sleeves.
“We’re grateful for this thrilling new partnership with Monster Excessive’s Undertaking Belonging. We all know that belonging protects and is crucial to kids’s psychological well being,” says Hoet. “We’d prefer to thank Monster Excessive and Mattel for funding the literature evaluate that allowed us to tell the creation of vital sources for households and academics to allow them to perceive and promote belonging and connectedness for the youngsters of their lives. The Monster Excessive model is on a mission to construct a world the place everybody belongs, and we’re proud to be the scientific specialists supporting this vital objective for kids in all places.”
The model can be teaming up with Target throughout World Psychological Well being Month to additional emphasize the values of Monster Excessive Undertaking Belonging. Throughout October, Mattel will donate $1 from every Skulltimate Secrets and techniques Cleo DeNile doll bought at taking part Goal shops and Goal.com to DoSomething. The funds will assist help DoSomething’s objective of inspiring younger individuals to make optimistic modifications, shield towards loneliness, and join kids with psychological well being instruments.
Along with partnering with On Our Sleeves, Monster Excessive Undertaking Belonging strives to make use of data from the funded analysis to assist empower and inform adults on learn how to be proactive in fostering social connections from an early age and enhance a toddler’s sense of belonging.
“Monster Excessive has all the time celebrated individuality and acceptance, and these core values powered the model to change into some of the profitable and beloved youngsters’ properties of all time,” says Nathan Baynard, Vice President of International Model Advertising and marketing, Barbie & Dolls, Mattel. “As we proceed to ascertain the franchise at the moment, and thru our latest initiative, Monster Excessive Undertaking Belonging, we intention to create a world the place everybody can overtly categorical themselves and dwell authentically by offering sources for academics and fogeys to dealer vital conversations with youngsters to create a way of belonging for all.”
Monster Excessive Undertaking Belonging launched after the premiere of Monster Excessive 2 on Nickelodeon on Oct. 5. The targets of the challenge coincide with the themes of acceptance, belonging, and friendship proven within the live-action film.
Click here to learn more about Monster Excessive Undertaking Belonging.
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