Mattel Names Roberto Stanichi Executive Vice President, Hot Wheels & Head of Vehicles and Building Sets
Mattel has promoted Roberto Stanichi. The previous Senior Vice President, Sizzling Wheels and World Head of Autos will now function Govt Vice President, Sizzling Wheels & Head of Autos and Constructing Units.
Roberto has been a driving power behind the expansion of Mattel’s Autos class and naturally Sizzling Wheels, the No. 1 promoting toy on the planet, which is on observe for its seventh consecutive file yr in 2024. He has at all times embodied the ‘challenger spirit’ that defines the Sizzling Wheels model objective and leads with an enterprise mindset. We sit up for Roberto persevering with to play an integral position in Mattel’s success as we execute our technique to develop our IP-driven toy enterprise and broaden our leisure providing.”
— Lisa McKnight, Govt Vice President and Chief Model Officer of Mattel
Stanichi is credited with “defining the strategic basis that ignited the expansion for the Sizzling Wheels franchise” and spearheading sustainability efforts.
The Hot Wheels model is a beloved automotive franchise for kids and adults. It features a reside expertise, merchandise, content material, digital video games, and a Netflix collection, Sizzling Wheels Let’s Race, now in its second season. Sizzling Wheels had achieved $1.6 billion in gross billings for Mattel along with changing into the No. 1 toy on the planet. Sizzling Wheels Let’s Race is on Netflix’s High 10 TV Sequence in 27 nations.
Stanichi can also be credited with remodeling Disney Pixar Cas as an evergreen model. He oversees the Thomas and Associates franchise and MEGA’s Constructing Units class.
Stanichi has additionally performed a vital half in igniting Matchbox’s sustainability efforts and cementing Disney Pixar Vehicles as an evergreen model. In his expanded position he now oversees the Thomas and Associates franchise and the Constructing Units class, led by MEGA.
Stanichi joined Mattel in 2004. He beforehand held management roles at Spin Master and PepsiCo. For extra data on Mattel’s toy and model portfolio, go to mattel.com.
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