LA Fall Toy Previews: Little Rebels, Beverly Hills Teddy Bear Co. Strike Licensing Deal
On the eve of Advertising Week through the LA Fall Toy Previews, Little Rebels revealed a brand new licensing partnership with Beverly Hills Teddy Bear Co. (BHTB) facilitated by Cuesta Licensing.
Beneath the brand new deal, BHTB, maker of the “World’s Softest Plush” line, turns into the grasp plush licensee for the rising Little Rebels model. Marjorie Spitalnik based Little Rebels to offer a “playful and academic expertise, empowering younger minds to discover the unimaginable legacies of trailblazing girls,” together with Amelia Earhart, Marie Curie, Mary Jackson, and Malala Yousafzai.
After noticing that my daughter’s faculty textbooks lacked tales of girls’s achievements, I took it upon myself to vary that. I discovered books, however nothing interactive or playful. We be taught higher by means of play, so I made a decision to create a toy that might train historical past in a enjoyable approach. That’s how Little Rebels was born in 2019.”
Prior to now 5 years, Little Rebels has turn out to be an award-winning model with a companion app and a retail community that features retailers and museums throughout the U.S. The brand new cope with BHTB opens new avenues for constructing the model and lengthening its retail footprint.
“I'm grateful to be part of an modern and fashionable expertise in plush to teach our 'Little Rebels' concerning the legendary Rebels that solid a path for us all."
Retail consumers and different events keen on Little Rebels or different Beverly Hills Teddy Bear merchandise can name 310.6254734 to e book a gathering. The BHTB showroom is positioned at 1960 E. Grand Ave. in El Segundo, California, Suite 350.
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