Jazwares Secures Global Master Licensing Rights for ‘Avatar: The Last Airbender’

Paramount International and Jazwares are partnering underneath new multi-contract offers to launch merchandise that includes Nickelodeon’s Avatar: The Final Airbender. 

The settlement offers Jazwares the worldwide grasp rights to supply figures, automobiles, dolls, plush, and playsets. Jazwares additionally holds North American rights for costumes and equipment for Avatar: The Final Airbender, in addition to different Paramount properties reminiscent of Dora, SpongeBob SquarePants, Star Trek, and Yellowstone. 

Becoming a member of forces with Paramount combines the world’s most beloved leisure franchises with Jazwares’ unparalleled capacity in authentically translating IP throughout toys and costumes like no person else within the business.

Judd Karofsky, Govt Vice President, Jazwares

Avatar: The Final Airbender was first launched as a Nickelodeon animated sequence in 2005. The present was instantly fashionable with each younger and grownup followers resulting from its deep lore, advanced characters, and fascinating narrative. Because the unique sequence, the Avatar franchise has seen continued success with releases reminiscent of Avatar: The Legend of Korra, video games, comics, motion pictures, and extra.

Paramount is assured Jazwares’ latest Avatar merchandise will show fashionable. “Jazwares has a confirmed observe report of taking culture-defining manufacturers — like Avatar: The Final Airbender and different Paramount franchises — and creating excellent merchandise for shoppers to attach with,” says Lourdes Arocho, Senior Vice President, Shopper Merchandise and Experiences, Paramount.

The brand new Paramount and Jazwares portfolio of merchandise is predicted to hit retail subsequent 12 months.