In Memoriam: Rob Auerbach, CandyRific

Rob Auerbach, Proprietor and CEO of CandyRific, died on the morning of Might 7, forsaking a long-lasting mark on the world of toys and candy.

Auerbach, alongside companions Michael and Paul Roberts, based CandyRific in 2000. His work centered on bringing in style licenses to the corporate’s merchandise. Auerbach had a eager eye for each licensing and branding alternatives throughout the sweet trade. Thanks partly to Auerbach’s’ efforts, CandyRific now affords merchandise that includes a wide range of franchises, together with Disney, Marvel, PAW Patrol, and extra.

Previous to his time at CandyRific, Auerbach based Rainbow Blossom Pure Meals Markets in 1977, an organization specializing in dietary supplements, pure grocery items, and natural produce. Rainbow Blossom is now managed by Auerbach’s daughter, Summer time. 

Auerbach is survived by his spouse, Pumpkin, and daughters, Summer time and Star. His family members bear in mind him as a gifted storyteller with a beautiful humorousness.

The staff at The Toy E book sends its condolences to Auerbach’s household.