Hasbro Women Innovators of Play will kickstart its 2024 marketing campaign with its second Annual Problem, networking occasions, and its first Girl Innovators of Play marketing campaign in partnership with Girl Up, a girl-centered management improvement initiative.
Woman Innovators of Play occasions will start in August, with Woman Up Bootcamp. Later this yr, there might be a Woman Up Mission Awards Collaboration and a Woman Up x Hasbro Mission Awards Innovation Lab. Key occasions for Hasbro Girls Innovators of Play this yr embrace the second Annual Digital Occasion and second Annual Problem, which each start Oct. 10.
Hasbro launched its first annual Girls Innovators of Play occasion last fall, with the aim of encouraging extra feminine participation within the toy and gaming industry by internet hosting networking and artistic applications for girls. Shortly after, Hasbro launched academic and mentorship campaigns for younger women ages 13 to 24, known as Woman Innovators of Play, together with Woman Up.
Kicking off this yr’s occasions on March 26, Hasbro hosted the highest three winners of the 2023 Hasbro Girls Innovators of Play Problem at firm headquarters for a full day with the management and Inventor Relations groups, and a mentorship session with a Hasbro lady chief. The winners are Sandra Harewood, a household phrase recreation inventor from London; Mandy and 6-year-old Maggie Goddard, mom and daughter preschool recreation co-inventors from Indiana; and Ellie Dix, a household card recreation inventor from Hertfordshire, UK.
“We’re on a mission to draw extra girls and women to the toy and recreation trade, and I couldn’t be extra impressed by the response to our Girls Innovators of Play occasion and Problem,” says Kim Boyd, President, International Manufacturers and Franchise Administration at Hasbro. “As a real testomony to the facility of ladies inventors in every single place, Hasbro is thrilled to be investing in an unimaginable recreation by one of many Problem’s profitable inventors, Ellie Dix, and we might be partnering with Ellie to additional develop her recreation idea. We’re making the 2024 program even larger and higher and may’t wait to share extra particulars quickly.”
Further particulars on Hasbro Girls Innovators of Play 2024 are coming quickly. Extra data, sign-ups, and updates on this yr’s programming will be discovered on the marketing campaign website.
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