Hasbro, PlayMonster Extend KOOSH Collaboration to 2027
PlayMonster Group renewed its licensing settlement with Hasbro, extending its rights to the KOOSH model by 2027. The three-year extension permits PlayMonster to develop its line of KOOSH merchandise with new choices aimed toward participating kids with gentle, sports-focused play.
Along with Hasbro, we’re increasing on a profitable relationship that launched KOOSH to a brand new era. As we develop the model, KOOSH will proceed to emphasise energetic play and protected sports activities enjoyable, whereas delivering youngsters and households all new methods to expertise KOOSH.”
The KOOSH model, recognized for its “simple to catch, arduous to place down” balls, debuted practically 40 years in the past and has remained a staple in toy aisles. Since buying licensing rights in 2021, PlayMonster has revitalized the model with a variety of merchandise, together with the KOOSH traditional, the KOOSH Paddle Play Set, and the lacrosse-inspired KOOSH Flix Stix.
“Since 2021, PlayMonster has reignited the playful spirit of KOOSH and created moments of magic and connection for households,” says Bradley Bowman, Senior Director, World Toy, Licensed Client Merchandise at Hasbro. “We sit up for the continued evolution of the KOOSH model and contemporary twists on traditional enjoyable developed with PlayMonster’s partnership and imaginative and prescient.”
New merchandise, together with KOOSH Kornhole, a child-friendly model of the favored sport, will launch in Spring 2025. For extra info, go to PlayMonster’s website.
The submit Hasbro, PlayMonster Extend KOOSH Collaboration to 2027 appeared first on The Toy Book.
Trending Merchandise
