Hasbro Launches Furby Wuz Here Campaign

Hasbro has launched a brand new marketing campaign, Furby Wuz Right here, in New York Metropolis. The marketing campaign, which runs from immediately till July 17, celebrates the one-year anniversary of Furby’s return to Earth and options a number of activation factors. Households can use the map to seek out totally different Mischievous Moments.

Mischievous Moments consists of large Furby footprints, paint and glitter on sidewalks, and objects wrapped in fur. This consists of lampposts, bikes, cones, benches, newspaper stands, and extra. Activations are situated at Herald Sq. Plaza, Astor Place Plaza, Elizabeth Road Backyard, and different areas all through the town. Guests are inspired to make use of the hashtag #FurbyWuzHere when posting images and movies on-line.

Households also can go to Furby’s Crib on July 14 by signing up for a time slot on eventbrite.com. The fur-covered, ’90s-themed room options disco balls, posters, lava lamps, and extra impressed by Furby’s authentic go to to Earth in 1998. Furby’s Crib and the “furbified” objects characteristic QR codes that result in Hasbro’s Furby web page on Amazon, which performs a video associated to the marketing campaign.

“After reintroducing Furby final yr, 25 years after the toy’s preliminary, craze-inducing launch, we had been thrilled to see the identical degree of pleasure for the return of our iconic furry pal,” says Kim Boyd, President, World Manufacturers & Franchise Administration, Hasbro. “In celebration of this era of Furby’s first birthday, we’re persevering with the craze with a Furby takeover in New York Metropolis, and a brand new wave of colours for Furblets, our miniature besties. That is only the start for Furby, and we look ahead to increasing this unbelievable model.”

For extra info on Hasbro’s Furby choices, go to shop.hasbro.com.