Hasbro Adds Chief Digital Information Officer Amid Digital Transformation

Hasbro is naming three new senior executives as the corporate continues its digital transformation.

Dan Shull is becoming a member of Hasbro as Chief Digital Data Officer. Shull beforehand served as Chief Expertise Officer at REI, together with govt positions at Signet, Nike, and Borders. On this newly-created function, Shull will oversee Hasbro’s digital and IT technique.

“Dan’s retail background, subtle understanding of the digital panorama, and powerful individuals management expertise make him a welcome addition to the Hasbro workforce,” says Chris Cocks, Hasbro CEO. “I’m assured he’ll elevate Hasbro’s digital choices to drive productiveness and higher serve our workers, companions, and followers.” 

Stephanie Beal, who has been with Hasbro since 2022, is promoted to Chief Provide Chain Officer. Not too long ago, Beal led a system transformation to digitize planning processes throughout the corporate. Dan Rawson, World Play Lead for Dungeons & Dragons and RPGs, is taking up an expanded function to steer Hasbro Direct, together with Hasbro Pulse and different direct-to-consumer methods.

“We’re joyful to rejoice Stephanie Beal’s and Dan Rawson’s new roles,” Cocks says. “They every carry sturdy capabilities, insights, and digital-first mindsets that may propel Hasbro ahead as we proceed to satisfy followers the place they’re and ship magical play experiences throughout platforms.”