Beacon Media Group, the media and advertising company subsidiary of Kartoon Studios specializing in youngsters and household content material, unveiled its newest annual panorama outlook, titled “Media Combine Issues 2024: Emphasizing Viewers Consumption.” The report delves into the evolving media habits of youngsters, mother and father, and households over the previous yr, offering insightful media combine spend evaluation tailor-made to modern viewing conduct throughout numerous platforms and companies.
This complete evaluation, introduced yearly, delivers data-driven updates and customised breakdowns on media spending, viewers and market tendencies, and strategic shifts in media and advertising mixes throughout toy, recreation, and different life-style classes throughout the youngsters, household, and leisure realms.
“Understanding the most recent tendencies in media conduct is essential for manufacturers seeking to successfully interact with their target market and create affect,” says Cindy Kelly, President of Beacon Media Group. “At Beacon, we offer in-depth analysis and evaluation to assist our shoppers perceive the media panorama, tendencies, and generational platform patterns. This allows us to craft the simplest media technique for our shoppers.”
Key highlights from the report embrace the insatiable client urge for food for media consumption throughout numerous platforms and codecs, the rising dominance of streaming companies, notably Promoting-Primarily based Video on Demand (AVOD), and the burgeoning significance of gaming within the media combine, notably platforms like Roblox.
Moreover, the report underscores the numerous alternative introduced by Linked TV (CTV), the place viewership surpasses advert income, permitting manufacturers to reinforce their presence. Moreover, it explores the rising development of social commerce, generally known as Store Social, emphasizing the mixing of buying experiences with social media platforms.
Moreover, the report outlines newly outlined generational aims, together with particular curiosity focuses on avid gamers, anime lovers, gift-givers, pet house owners, household vacationers, the rising “kidult” phase, and the function of Gen Z as mother and father, reflecting the evolving panorama of viewers engagement and client conduct within the youngsters and household media house.
To entry the report or be taught extra go to beaconmediagrp.com
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