Elf Labs Welcomes Alyse Rosenberg as Senior Vice President of Content

Elf Labs has named Alyse Rosenberg as its new Senior Vice President of Content material forward of the transmedia firm’s first full animated series premiere.

Elf Labs is an IP studio with a wide range of entertainment choices. Included within the firm’s portfolio is the Junior Elf e-book catalog, which options basic characters. Elf Labs’ upcoming animated collection RoboStars takes well-known characters equivalent to Cinderella, Rapunzel, and Pinocchio, and reimagines them as robots. In her new position, Rosenberg will head the Content material Division, working with Mike De Seve, Head of Youngsters Content material. 

We’d like leaders who’ve formed the {industry}, however share our imaginative and prescient as to what’s doable on this new period. Alyse brings a long time of industry-transforming expertise and sturdy artistic perception to our staff.

David Phillips, CEO of Elf Labs

Rosenberg boasts a wealthy background of leisure credit. She helped create, write, direct, and govt produce the collection Prepared or Not (Showtime/Disney Channel). She additionally labored on Braceface (ABC Household), Little Bear (CBC/Nickelodeon), Harriet the Spy (Protocol Leisure/Discovery), and extra. 

Rosenberg moreover based The Coachworks Studio, an organization centered on consulting providers in leisure in addition to youth profession teaching.

“Elf Labs is on the forefront of animation, up to date storytelling, and technology-powered content material distribution. This firm is the pure subsequent stage of the {industry} and of my profession,” says Rosenberg. “I’m grateful to hitch its star-studded staff, and past excited to be working with such an unimaginable character IP portfolio to modernize favourite and acquainted faces for all audiences.”