Cra-Z-Art’s Latest Acquisition is ‘Top Secret’
Cra-Z-Art is fueling a brand new stage of progress with a strategic acquisition.
On the heels of its 100th anniversary celebration final 12 months, the corporate is extending its attain past the toy, exercise, and college provide classes it’s most recognized for with the acquisition of Chicago-based Top Secret Toys.
For practically a decade, Prime Secret Toys has grown its portfolio to incorporate novelties, STEM-based exercise kits, and video games that stay alongside manufacturers together with Dissect-It, Giga Pets, and Spin Pops.
This acquisition aligns completely with our imaginative and prescient of changing into a world chief in artistic and academic play. Prime Secret Toy’s dedication to innovation and high quality is an ideal match with Cra-Z-Artwork’s values, and collectively we are going to proceed to push the boundaries of creativity within the toy trade."
Cra-Z-Artwork says the acquisition will diversify the corporate’s product portfolio as Prime Secret Toys retains the “distinctive identification and heritage” of its strains whereas tapping into Cra-Z-Artwork’s provide chain and advertising and marketing energy.
Merchandise from Prime Secret Toys be part of a sturdy vary together with manufacturers resembling RoseArt, Shimmer ‘n Sparkle, Cra-Z-Slimy, and Softee Dough. Amid the continued success of basic toys together with Magna Doodle and the Snoopy Sno Cone Machine, Cra-Z-Artwork has a brand new hit on its palms this season with the launch of Disney Crystal Surprise.
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