Brand Licensing Europe’s 25th Show Breaks Attendance Records

From Sept. 24-26, Brand Licensing Europe (BLE) took over the ExCeL with greater than 250 exhibitors for the present’s twenty fifth yr working. The milestone occasion broke BLE attendance data.

Greater than 10,800 attendees from 172 international locations stopped by the present, a 12% enhance over final yr. Greater than 1,400 retailers have been in attendance, a 46% enhance over 2019 and 22% over final yr. Retailers in attendance included Aldi, ASOS, Dick’s Sporting Items, H&M, Miniso, Uniqlo, and extra.

Supply: Model Licensing Europe

Supply: Model Licensing Europe

“We’ve had implausible suggestions from retailers on the manufacturers they’ve been capable of meet by means of pre-booked conferences — which additionally reached record-breaking ranges — and purchasing the present ground for product inspiration and sudden new connections,” says Laura Freedman-Dagg, BLE’s Head of Retail. “We work onerous to carry new retailers to the present annually, and there’s nothing extra gratifying than seeing them strolling the present and fascinating with our exhibitors who, as soon as once more, have actually introduced their A-game.” 

“What a becoming option to have a good time BLE’s 25^th anniversary by breaking all earlier data held by the present,” says Anna Knight, Senior Vice President of Licensing at Informa Markets. “It’s testomony to the onerous work, dedication and fervour of an incredible crew who actually care about delivering the perfect occasion for this trade. On behalf of them and me, thanks once more to everybody within the European licensing trade that helps us yr after yr — attendees, exhibitors, companions, retailers, media and extra. It means every part.”  

The variety of exhibiting corporations additionally elevated by 5%, with greater than 60 new exhibiting corporations. Subsequent yr’s BLE will happen from Oct. 7-9.