Brand Licensing Europe Reports Record Retailer Attendance

Brand Licensing Europe 2023 can boast a profitable present with a rise in attendance numbers throughout quite a few classes.

Model Licensing Europe is an annual occasion devoted to licensing that welcomes a big number of manufacturers, licensees, producers, retailers, distributors, and licensing brokers. The present goals to offer alternatives to community and create new collaborations because it gathers the trade collectively. This 12 months’s present came about in London simply final week, from Oct. 4-6.

PAW Patrol and different in style manufacturers made their mark on the occasion. | Supply: Model Licensing Europe

9,649 licensing professionals have been on the present, a rise of 19% in comparison with 2022. Retailers in attendance additionally sharply rose — 1,166 from 57 international locations made their approach to the occasion, 31% greater than in 2022 and a report for Model Licensing Europe.

This 12 months’s retail presence has been unbelievable, with actually robust attendance from style and toy retailers. We’ve additionally seen a rise in present and novelty retailers in addition to worth retailers like Poundland, Matalan, Pepco, and Primark.

Laura Freedman-Dagg, Head of Retail for Model Licensing Europe

The variety of visiting licensing professionals, exhibiting corporations, and pre-arranged conferences additionally all elevated when in comparison with final 12 months. Patrons who attended the occasion included Amazon, Uniqlo, Card Manufacturing unit, Claire’s Equipment, and lots of extra.

Coming off the profitable occasion, Model Licensing Europe is already trying to subsequent 12 months and planning the 2024 present. The theme for subsequent 12 months shall be Manufacturers in Play, a theme it would share with Licensing Expo in Las Vegas. The dates for subsequent 12 months’s Model Licensing Europe are set for Sept. 24-26 in London.


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