Bozo the Clown Signs Firefly as Exclusive North American Licensing Agency

Ship within the licensing clowns.

Firefly Brand Management has signed with David and Christina Arquette’s firm Ship In The Bozos to be the unique North American licensing company for Bozo the Clown. David Arquette bought the rights to Bozo in 2021 from Larry Harmon Photos primarily based on a private ardour and his need to maintain the legacy of the character alive.

“Bozo the Clown epitomizes the enjoyment of laughter and that being quirky or foolish is just okay,” says Cynthia Modders, CEO of Firefly Model Administration. “Our licensing companions are going to be excited on the many prospects this legacy model has to supply, which conjures up kindness and enjoyable whereas looking for to carry out the interior clown in everybody!”

The deal will see the 2 corporations work collectively to develop a multi-faceted licensing marketing campaign and a advertising technique that features media, publishing, merchandising and client merchandise, and charitable tie-ins. This licensing deal was signed at Toy Fair in New York Metropolis.

“I’ve been a lifelong fan of this superb clown,” says David Arquette. “It is a vital time to shine a lightweight on kindness and let your clown out which implies bringing pleasure to a world that desperately wants it. Along with Cynthia’s crew, by a wide range of new partnerships, we hope to carry a ton of laughter.”

Bozo has been on tv for greater than 47 consecutive years, establishing a worldwide demographic of audiences of all ages. Final 12 months, the Arquettes introduced Jessica Harrison as the primary feminine Bozo: Jozo Bozo. She can also be the primary particular person of coloration to play Bozo. As well as, a Bozo the Clown documentary is presently in manufacturing.