Aurora World Launches Toy Division

Aurora World, identified within the business for its collections of plush toys, is increasing with the launch of a brand new toy division: Aurora Toys.

The corporate is seeking to develop its choices past plush toys into a number of toy classes.

“We’re excited to take this step ahead in our development and lateral growth,” says Michael Kessler, Senior Vice President of Gross sales & Advertising and marketing at Aurora World USA. “The addition of our new toy division will enable us to supply a extra full vary of merchandise to our prospects and assist us proceed to be a frontrunner within the business because the dynamics of the business remodel. We’ll have the ability to present a ‘one-stop-shop’ expertise to our retailers, providing our number of plushie collections and our upcoming new toys.”

Aurora World’s newest plush collections embody Eggspressions, plush eggs with animated faces; Boop, plush animals with large noses; and Spongecakes, flat plush that children can use as pillows.

Aurora World additionally has licenses from a number of corporations within the business, together with Tokidoki, Breyer, Molang, and Dr. Seuss together with manufacturers like Clifford the Massive Purple Canine, Shaun the Sheep, Smokey Bear, and Spot.