American Girl to Open Flagship Store in Los Angeles

Mattel‘s American Lady model is increasing into the world of retail even additional with a brand new flagship retailer in Los Angeles’ Westfield Century Metropolis. The shop will formally open its doorways this Saturday, and presents a retail expertise with American Lady 18-inch dolls and equipment in addition to different actions for visiting friends.

The brand new retailer may have American Girl‘s signature dolls, equipment, garments, and books. However this new location isn’t only for procuring. The 2-level retailer has the American Lady Cafe, providing brunch, lunch, and tea time seatings. The cafe has non-public room choices for celebrating birthdays and different particular events in addition to a Berry Bar with desserts.

Children may also go to the Dolled Up Salon to match their favourite doll with hairstyles, mini manicures, and even ear-piercing choices. The salon companies each dolls and children, and takes reservations upfront with particular packages that enable for personalization.

To have fun the opening, American Lady is donating $10,000 to UCLA Mattel Kids’s Hospital and providing friends the chance to make their very own donations within the retailer.

The brand new American Lady retailer location is opening this Saturday, Sept. 9, at 10 a.m. PT. Friends who go to through the grand opening weekend may have the prospect to take part in giveaways with gadgets like American Lady posters and books. Reservations for eating, the salon, and events may be made on the official webpage.