70% of Parents Say Their Kids Love Seamless Play, LEGO Says
In keeping with 71% of oldsters in a study from The LEGO Group, children proceed their digital play in the actual world. Greater than 60,000 dad and mom and their kids from 36 international locations have been surveyed. Multiple in three children – 36% – say they get pleasure from digital and analog video games equally. 75% of oldsters surveyed would really feel extra comfortable with their kids enjoying digital video games if it concerned real-world interplay as properly.
To that finish, The LEGO Group plans to increase its gaming units, providing extra subsequent yr so children can increase their creativity in the actual world after enjoying within the digital world with acquainted characters. The LEGO Group will promote two Sonic the Hedgehog playsets in January, sizzling on the heels of this yr’s Sonic the Hedgehog 3 movie launch in December, and a year-long celebration deliberate for the SEGA sport subsequent yr.
SEGA isn’t the one gaming firm: The LEGO Group plans to launch units that includes the world from Nintendo’s Tremendous Mario and Animal Crossing, Fortnite, and Minecraft – all properties that exist as video video games on their very own and as LEGO digital video games, too.
We’re dedicated to inspiring the builders of tomorrow via play, and we consider that play can take many shapes and types. We have been fascinated to listen to that kids typically proceed the tales from their digital play into bodily play, which is why we’re happy to announce these new additions to our gaming vary in 2025.”
— Federico Begher, Senior Vice President of New Product on the LEGO Group
When kids transfer from the digital world to imaginative play offline they carry the characters from the digital world with them. Units from The LEGO Group encourage world-building from the display to the lounge.
Units are stocked in shops and on-line. For extra details about LEGO’s gaming units, go to lego.com/gaming.
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