Spearheading innovation throughout the trade and forging new partnerships, Toys ”R” Us Asia has made strides in participating retailer design. The retailer has launched IP-driven experiences by way of immersive retailer environments throughout the area.
As a part of our transformation, we’re dedicated to investing in ideas that elevate the client expertise. Our collaborations with iconic IPs like TOMICA and Sanrio, and partnerships with Kiztopia exhibit our skill to create immersive environments for numerous tastes. We intention to supply one thing particular for each era, together with Gen Z and kidults, making play an integral a part of their lives.”
The Playful “R” idea retailer (pictured above) in Shanghai’s The Place options the primary Toys “R” Us IP “Character Road.” This format is designed as a veritable mecca for IPs and spanning generations for followers of all ages. On the coronary heart of the shop is China’s first-ever TOMICA Model Retailer, bursting with progressive merchandising, such because the world’s largest TOMICA Wall. The gathering options 2,396 TOMICA die-cast vehicles, showcasing present merchandise alongside uncommon and discontinued fashions. Moreover, guests will discover a devoted way of life assortment from Sanrio that includes iconic characters resembling Hiya Kitty and her associates. This retailer additionally contains a big part devoted to ACG Toys and its in depth vary of licensed properties.
At Mid Valley Megamall in Kuala Lumpur, Kiztopia’s newly renovated flagship location is house to Malaysia’s first-ever Kiztopia playground. This growth was impressed by the success of the Kiztopia collaboration in Singapore’s Jewel Changi Airport retailer. Every is impressed by the Toy+Play idea that Toys “R” Us Asia is constructing upon.
In Hong Kong, Toys ”R” Us Asia companion K11 Group noticed success with its Playful Residing idea retailer at K11 Artwork Mall earlier this 12 months. Now, the team-up of Toy and Leisure titans is introducing the Playful Piazza retailer at K11 MUSEA. The shop targets children, households, and guests from all over the world.
Final however actually not least, the freshly reworked Tsukuba retailer is the most recent idea retailer in Toys ”R” Us Asia’s Japan sector. {The marketplace} boasts an immersive structure for a choice of toys and collectibles for all ages, accented by IP-focused shows.
Toys ”R” Us Asia has pledged to proceed its transformation and invitations international companions to hitch its efforts in future collaborations and retail experiences.
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