This 12 months, Sanrio hasn’t held again because it celebrates its most iconic character’s birthday with new toys, merchandise, and different collaborations. The celebration continues with the launch of a brand new fiftieth Anniversary Hello Kitty plush reward set from Build-A-Bear Workshop.
The fiftieth Anniversary Whats up Kitty plush has a mixture of blue, pink, and purple with sparkly accents; white eyes; and white whiskers. Instead of her iconic bow, followers will discover a plush 50. It’s out there by itself or bundled with the pink Whats up Kitty birthday costume and cupcake. If children need extra Sanrio, Construct-A-Bear has an present Hello Kitty and Friends plush collection that includes Kuromi, Cinnamoroll, and extra.
We’re excited to develop our Construct-A-Bear assortment with the launch of this particular fiftieth Anniversary Whats up Kitty plush, bringing followers a novel collectible that they’ll cherish for years to return. As our partnership with Construct-A-Bear continues to develop and evolve, we’re trying ahead to introducing new merchandise and activations that encourage playfulness, enjoyable, and creating memorable moments collectively.
“We’re delighted to collaborate with Sanrio on the first-ever Whats up Kitty and Associates impressed Construct-A-Bear Workshop location, particularly as we have fun the outstanding fiftieth anniversary of this beloved character,” stated Anjali Khosla, Vice President of Model Administration of Construct-A-Bear Workshop. “Past this milestone second, the timing can be supportive of the strategic growth of our world retail footprint in addition to the purposeful extension of our addressable market to incorporate teenagers and adults – which can be a key client for Whats up Kitty and Associates.”
Construct-A-Bear may also lower the ribbon on the first-ever Construct-A-Bear x Whats up Kitty and Associates Workshop at Westfield Century Metropolis in Los Angeles. The shop will function particular occasions and unique merchandise, together with make-your-own variations of fan-favorite Sanrio characters. The Los Angeles location will open forward of the official anniversary in November.
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