Toikido Inks a Licensing Deal with Ed Sheeran’s Tingly Ted’s Brand

Artistic product and leisure studio Toikido and musician Ed Sheeran’s sizzling sauce model Tingly Ted’s have entered a licensing settlement. Tingly Ted’s merchandise accomplice WMX, a part of Warner Music Group, contributed to the collaboration.

The partnership will produce Tingly Ted’s-branded merchandise, together with toys, collectibles, equipment, apparel, and extra. Tingly Ted’s was impressed by Sheeran’s want for warm sauce and ketchup — Heinz launched the mildly spicy sauce final yr, and it’s now obtainable in main supermarkets within the UK. The model may be recognized by the mascot, Ted the Grumpy Bear.

“Tingly Ted’s is all about including just a little additional to on a regular basis meals. Partnering with Toikido permits us to increase that creativity past the kitchen and into on a regular basis life. I’m excited to see Ted the Grumpy Bear on every little thing from T-shirts to plush toys,” Sheeran says.

“Tingly Ted’s combines Ed Sheeran’s creativity with a particular, enjoyable product. Toikido is a artistic product-led IP studio, and this collaboration with Tingly Ted’s aligns completely with our mission. We are able to’t wait to convey these merchandise to followers worldwide,” Darran Garnham, CEO of Toikido, provides.

For extra data on Toikido’s present choices, go to toikido.com.