Circana Reveals Global Toy Sales Performance for First Half of 2024

2024 is midway carried out, and shopper habits advisor Circana is taking the chance to replicate on gross sales prior to now half 12 months. 

Circana studies on gross sales efficiency in numerous areas, with the toy trade being no exception. The group’s latest toy gross sales efficiency figures reveal clear winners throughout international markets, with Pokémon popping out on high because the top-selling toy property globally for the fourth 12 months operating. 

Circana’s reporting consists of 12 international markets: Australia, Belgium, Brazil, Canada, France, Germany, Italy, Mexico, Netherlands, Spain, United Kingdom, and the US. Throughout all 12, the report reveals a 1% greenback gross sales decline from January by June. Even with a slight decline, 4 of the 11 whole toy classes tracked noticed a gross sales improve, together with constructing units with a 20% gross sales progress; explorative and different toys at 5% progress; and plush and automobiles every rising 1%.

Licensed toys represented 32% of the market and noticed a gross sales improve of 6% in contrast with 2023. Pokémon has maintained its place as one of many high licensed manufacturers; it’s the top-selling property within the U.S., Belgium, Canada, France, and Italy. Following Pokémon are Squishmallows, Star Wars, Marvel Universe, and Scorching Wheels.

A number of properties are additionally inching nearer to the higher ranks, together with LEGO Icons, the NBA sports activities license, the Miniverse line from MGA Entertainment, and Bluey. 

For a deep dive into this 12 months’s toy trade gross sales numbers, try the LA Fall Toy Preview difficulty of The Toy Ebook, obtainable Sept. 9. Subscribe today to get it in print!