‘Toys for Kidults’ Prominently Featured at Spielwarenmesse
At this yr’s Spielwarenmesse, media consideration exploded round toys for “kidults,” or adults who take pleasure in buying toys for themselves. Since 1949, the Spielwarenmesse has been held in Nuremberg, Germany, and is without doubt one of the largest worldwide commerce occasions for the toy business. Effectively-established corporations and startups alike attend the truthful to share new merchandise and observe what toys are at present trending globally.
This yr, the occasion hosted a development space referred to as “Life’s a Playground — Toys for Kidults,” which grew to become a preferred attraction for the press and attendees and obtained worldwide media promotion. Because of the consideration paid to this subject, the Spielwarenmesse plans to maintain a everlasting part close to Entrance Mitte for Toys for Kidults, highlighting merchandise that enchantment to the demographic, beginning subsequent yr. The “Toys for Kidults” interactive expertise goals to incorporate activations like a photograph spot and numerous dwell actions to permit attendees to check out exhibitors’ games and toys geared in the direction of kidults.
Market research institutes just like the BrandTrends Group and Circana are observing a rise in curiosity in merchandise like tabletop video games, collectible toys, and inventive fantasy merchandise. The previous has finished a global study that confirmed 67% of individuals from the ages of 18-65 have expressed curiosity in shopping for toys and collectibles for themselves not less than a few times a yr. Publish-Spielwarenmesse, it’s changing into extra obvious that the kidult goal group has huge gross sales alternatives and merchandising potential.
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