Jakks Pacific to Launch Fall Lifestyle Collection

Toy and shopper merchandise producer Jakks Pacific has revealed a brand new line of branded life-style merchandise. The gathering will embrace Quiksilver, Roxy, Aspect, and Juicy Couture merchandise similar to skateboards, helmets, knee pads, and curler skates.

“This new line in our seasonal division marks a big step in Jakks’ technique to develop merchandise for Millennials and Gen Z increasing into new classes and leveraging further retail channels,” Dennis Claussen, SVP Design & Advertising and marketing at JAKKS, says. “We sit up for exploring new alternatives with Genuine as we proceed to broaden our life-style model portfolio in modern methods.”

The brand new product traces for the 4 brands will likely be accessible at choose retailers, together with Academy Sports activities, subsequent month. The corporate will broaden the gathering subsequent 12 months, with plans to incorporate floaties, seaside equipment, volleyballs, toys, and toy-related merchandise. The enlargement will function key model attributes from Roxy, Forever 21, Juicy Couture, Prince, and Sports activities Illustrated.

“This partnership represents a singular alternative to mix Jakks’ modern design and manufacturing capabilities with Genuine’s strong market presence and model recognition, increasing our product vary and enhancing the worth we offer to our prospects,” David Brooks, EVP, Motion & Outside Sports activities, Way of life, Genuine, proprietor of Aspect, Roxy, Quiksilver, Juicy Couture and extra, says.

For extra data, go to www.jakks.com.