The LEGO Group Selects Publicis One as its New Global Media Agency

Following an 18-month pitch — which included incumbent company Initiative — The LEGO Group has appointed Publicis One as its new world media company. The brand new company will concentrate on strengthening The LEGO Group’s present connection to households and builders, in addition to the corporate’s stance on the significance of play.

Publicis One, which is powered by Starcom, will navigate the evolving digital panorama whereas exploring new and genuine methods to interact with its audiences, as seen by way of The LEGO Group’s prior campaigns like Rebuild the World and Play Unstoppable.

“We had been impressed with Publicis One’s depth and breadth of experience — in addition to their aligned cultural values,” says Julia Goldin, The LEGO Group’s Chief Product & Advertising and marketing Officer. “We sit up for working collectively to additional improve our ecosystem, leveraging their insights and capabilities to create participating and significant experiences for our audiences. Collectively, we purpose to encourage youngsters and households globally, nurturing creativity and fostering studying by way of play.”

The brand new company, which is able to begin onboarding this month, may even work with Initiative for 3 months to make sure a clean transition and keep a robust brand presence.

“We want to thank the staff at Initiative/IPG for an incredible seven years. They’ve been with us each step of the way in which as we considerably grew the enterprise, launched our first world model marketing campaign, and reached extra youngsters than ever earlier than. We’re grateful for his or her help and collaboration,” Goldin says.

For extra details about The LEGO Group’s branding, go to lego.com.