Aurora World Acquires Mary Meyer
Aurora World is buying the plush model Mary Meyer, which makes a speciality of baby toys and seasonal plush.
Following the acquisition, Aurora World will launch an expanded lineup of plush, together with new child designs. Mary Meyer’s plush will likely be distributed alongside Aurora World plush and Mary Meyers’ design workforce will proceed to develop new plush collections.
[Mary Meyer’s] dedication to high quality and innovation within the numerous forms of plush merchandise completely enhances our personal values. Collectively, we sit up for persevering with to thrill kids and households with our cute creations.
— Henry Gweon, CEO of Aurora World
“We’re excited in regards to the alternatives that this acquisition brings,” says Kevin Meyer, President of Mary Meyer, who will likely be staying on the firm together with different relations. “By becoming a member of forces with Aurora World, we will additional broaden our attain and produce our beloved child plush toys to much more households around the globe.”
“Our mixed strengths will allow us to carry Mary Meyer’s cherished plush toys to a wider viewers, guaranteeing that extra prospects expertise the standard and creativity that each manufacturers are identified for,” says Tony Sayles, Vice President of Gross sales at Aurora World.
Mary Meyer will proceed to function as an unbiased model.
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