Talkin’ Toys: A ‘Relatable’ Rebrand

Our transition from What Do You Meme? (WDYM?) to Relatable displays our progress right into a full-fledged client merchandise firm. WDYM? began all of it, and whereas it stays a core class, our enlargement into card video games for adults and households, out of doors toys, plush gadgets, and well being & wellness merchandise highlighted the necessity for a reputation that displays our various lineup. Relatable encompasses our dedication to creating merchandise that resonate with people, aligning with our expanded vary of choices.

Since becoming a member of as CRO, my main focus has been aligning our strategic progress pillars with our present retail partnerships. We’ve explored methods to streamline our retail techniques and advertising and marketing efforts to spice up model recognition and introduce new merchandise successfully. To realize this, we’ve merged the gross sales and advertising and marketing groups below my management to determine a strong basis for ongoing progress.

Rob has been instrumental in driving our progress in licensed merchandise. Leveraging his experience, we’ve continued to develop our Squishmallows Heating Pads line with the introduction of Archie and Wendy earlier this yr. Constructing on this success, we’re thrilled to announce that we’ve got some thrilling new licenses within the pipeline for this yr, together with new emotional help merchandise and extra!

The acquisition was rigorously pushed by our founders and marks a big milestone for Relatable, representing our first strategic transfer into the world of acquisitions. HAK’s standing because the premiere homicide thriller franchise completely enhances Relatable’s place because the No. 1 chief in grownup card video games.

From the beginning, it was clear that HAK’s distinctive providing crammed a white area available in the market that we’ve been eyeing for a while now. This acquisition not solely expands our product portfolio but additionally opens up thrilling alternatives to faucet into a brand new buyer demographic occupied with technique video games. Whereas our present product line focuses on informal and simple play, HAK gives a strategic avenue for us to diversify and additional solidify our management within the business.

The concept behind our cute plushie heating pads was easy: We observed a spot available in the market and determined to fill it. Conventional heating pads had been useful however lacked character, so we sought to alter that. Collaborating with Jazwares allowed us so as to add a singular twist to our product and seize the eye of customers on the lookout for one thing completely different.

Innovation is our core focus at Relatable, whether or not it’s throughout the video games class or in completely new segments, we’re targeted on bringing innovation to our target market. With a deep understanding of millennial and Gen Z wants, we constantly search to reinvent and reinvigorate classes.

One of many most important causes I used to be drawn to Relatable was the method and pleasure the corporate has on the subject of driving newness and innovation. We are going to apply these identical ideas in persevering with the evolution of the HAK model and are tremendous excited to carry these to life over the following 12 to 18 months!