PBR Names Leaf Trading Cards as Exclusive Licensee

Retailers, saddle up: Professional Bull Riding (PBR) will launch its first licensed buying and selling playing cards in 20 years. 

Leaf Buying and selling Playing cards is the unique licensee for PBR trading cards, a deal that was brokered by way of world licensing company IMG. The primary playing cards launched will function autographs of the riders, in addition to images of notable PBR moments and iconic coaches.

“This partnership represents a fusion of two iconic manufacturers devoted to delivering unparalleled pleasure and authenticity to followers. For over 20 years, bull using lovers have eagerly awaited the return of buying and selling playing cards capturing the highest athletes and most electrifying moments,” says CJ Breen, Director of Advertising and marketing & Licensing of Leaf Buying and selling Playing cards.

Hitting cabinets simply earlier than the third Groups season and after its most-attended World Finals in PBR historical past, the cardboard packs will sprinkle in particular chaser playing cards, signed playing cards, and memorabilia memorializing particular occasions.

John Sohigian, Vice President of Shopper Merchandise at PBR provides, “This assortment guarantees to enthrall collectors, lovers, and sports activities followers alike, providing a nostalgic journey by way of the game’s historical past whereas showcasing the electrifying motion of at this time’s PBR.”

The primary crop of PBR buying and selling playing cards lands at specialty retailers and on the Leaf Trading Cards website this summer. 

Are you a producer on the lookout for publicity in your buying and selling playing cards or pastime retailer choices? Submit your products for The Toy Book’s new Action & Adventure Issue, coming in August!