Colorful Comeback: Rainbow Brite Returns with Extensive Licensing Program
The Rainbow Brite revival continues.
Hallmark’s Rainbow Brite model has been revitalized as soon as extra. Because the nostalgic franchise celebrates its Fortieth anniversary, Hallmark has a full lineup of licensed items on the way in which.
We’ve beforehand coated The Loyal Subjects’ new line of dolls and toys, however there’s extra on the way in which within the toy world. Rainbow Brite will probably be partnering with Funko for Rainbow Brite and Associates Pop! figures in addition to Super Impulse for toys. There are additionally plans for exercise choices. Companions embody Crown Jewlz for coloring and exercise books; Enjoyable.com for costumes and equipment; and Blanktag for stickers.
The truth that Rainbow Brite is celebrating its Fortieth anniversary speaks to the connection and longevity the model has with its followers.
— Stacey Howe, Vice President of World Licensing & Enterprise Improvement at Hallmark
Attire, equipment, and residential items are becoming a member of the licensing choices as properly, with clothes and niknaks from Goodie Two Sleeves; bedding, tub, and decor from Jay Franco; mini baggage, backpacks, stationary and extra from Loungefly; attire, equipment, drinkware, and pillows from Mad Engine; undergarments, socks, and loungewear from PSD; drinkware, tabletop, and residential decor from Silver Buffalo; and children’ attire from Candy Peas.
Hallmark has a full advertising and marketing plan to accompany the brand new merchandise and Fortieth-anniversary celebrations. The Rainbow Brite model will attend this 12 months’s Comedian-Con Worldwide: San Diego (SDCC), plans to collaborate with influencers, and extra.
These thinking about partnering with the Rainbow Brite model can schedule a gathering by contacting Candice Robinson at Earthbound or visiting Earthbound Hallmark at Licensing Expo later this month in Sales space No. A142.
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