Matchbox Debuts Mercedes-Benz G 580 with EQ Technology Die-Cast Car

Mattel’s Matchbox model is racing into sustainability with a brand new die-cast automobile modeled after an electrical Mercedes-Benz automobile. The automobile options 99.5% recycled steel and a minimal of 81% ISCC-certified plastic.

The 1:64 scale duplicate is impressed by the Mercedes-Benz G 580 with EQ Expertise, with a blue exterior and black inside. The die-cast car comes with a base that attaches to the packaging lid for straightforward show. 

The automobile showcases sustainability values promoted by Matchbox’s Driving Towards a Higher Future marketing campaign, which launched in 2022. The marketing campaign provides electrical automobiles to the model’s portfolio and promotes efforts towards the model’s aim of 100% recycled, recyclable, or bio-based plastics in toys and packaging by 2030.

We are able to drive towards a greater future collectively as we keep dedicated to utilizing extra sustainable supplies whereas concurrently bringing followers lifelike replicas of their favourite automobiles.

Roberto Stanichi, International Head of Automobiles at Mattel

“We’re more than happy that our all-new Mercedes-Benz G 580 with EQ Expertise, the electrical mannequin of our off-road icon, is making its manner into the versatile mannequin vary of Matchbox automobiles,” says Michael Knöller, Head of the Off-Street Automobiles division and CEO of Mercedes-Benz G GmbH. “We’re satisfied that it’s going to discover its solution to many fanatics — even outdoors the G-Followers group.”

Matchbox has further plans for extra Mercedes-Benz electrical automobiles coming later this 12 months to its Transferring Elements Collection. The brand new Matchbox Mercedes-Benz G 580 With EQ Expertise is accessible for preorder now whereas provides final completely on the Mattel Creations shop.