Kartoon Studios, Penguin Young Readers Launch ‘Llama Llama’ Retail Program

Kartoon Studios has partnered with Penguin Younger Readers and Kohl’s to launch guide and plush merchandise impressed by the Llama Llama preschool franchise. The retail promotional program might be a part of Kohl’s Cares, the place 100% of Kohl’s internet revenue will profit nonprofit organizations that enhance the well-being of various communities. 

The merchandise are primarily based on characters from the kids’s guide sequence by Anna Dewdney and Netflix Unique preschool sequence. Kartoon Studios has additionally added Spirit and YOTTOY as plush licensing companions. 

Llama Llama story | Supply: Kartoon Studios

Llama Llama plush with an Easter-themed guide | Supply: Kartoon Studios

Llama Llama plush | Supply: Kartoon Studios

The primary promotion debuted on Feb. 1 and included a guide from Penguin Younger Readers, Llama Llama Easter Egg, and a luxurious toy from Spirit. The set retails for $9. The second launch is slated for April. It can embody Penguin Younger Readers’ guide Llama Llama Purple Pajama and a luxurious YOTTOY at $5 every. 

“We started our collaboration with Kohl’s and Penguin in 2020 with our introduction of Llama Llama into the Kohl’s Cares initiative, and we prolonged the partnership in 2022 as we proceed to steadily develop the model,” says Lloyd Mintz, Senior Vice President, World Client Merchandise at Kartoon Studios. “Launching two extra promotions in 2024 presents us an amazing alternative to proceed to honor Anna Dewdney with delivering the heartwarming tales she created, together with new high quality merchandise from our lately added licensing companions Spirit and YOTTOYS.”

“[Kohl’s Cares] promotions do such good charitable work whereas giving younger readers extra methods to attach with their favourite character, Llama Llama,” says Margaret Anastas, Vice President & Writer at Flamingo Books, an imprint of Penguin Random Home.

Spirit and YOTTOY are new licensees as Kartoon Studios continues to construct the Llama Llama model.