Spin Master, the proprietor of Rubik’s Dice, is launching a year-long marketing campaign to rejoice 50 years of Rubik’s Dice. The Make Your Transfer marketing campaign is designed to encourage new downside solvers and invite long-time followers to attempt fixing puzzles once more. Spin Grasp will launch new cubes, board video games, and a cellular recreation impressed by the long-lasting toy.
“The Rubik’s Dice is an iconic puzzle that has permeated popular culture, fascinating thousands and thousands of curious minds for generations,” says Doug Wadleigh, Spin Grasp’s President of Toys. “As we rejoice this exceptional milestone, we’ll honor the Rubik’s Dice’s enduring international impression, inspiring new generations to discover the dice and inspiring previous generations to rediscover it.”
The Rubik’s fiftieth Anniversary Retro Dice, with the unique Rubik’s emblem and classic-colored stickers, shall be accessible quickly for $14.99. In March, the Rubik’s Sensory Dice, that includes tactile shapes for every shade of the three×3 dice and braille on the packaging, will launch for $12.99 in partnership with the Nationwide Federation of the Blind. The Rubik’s Gridlock Board Sport ($14.99) can even be accessible in March.
The Rubik’s Linked X ($39.99) shall be accessible in June. Customers can join with family and friends members via the app to see who’s the sooner puzzle solver with the Bluetooth-enabled 3×3 dice. They’ll additionally be taught and enhance their expertise by monitoring, recording, and timing their outcomes.
For teenagers who love superheroes like Iron Man, Spider-Man, and Black Panther, the Rubik’s Cubers ($14.99) can function an introduction to the long-lasting toy. Youngsters can gather, remedy, and show these puzzle characters in July.
Lastly, in celebration of fifty years, the Rubik’s 3×3 Velocity Dice ($14.99) will launch in August. This dice has sticker-less panels, inside magnets for easy actions, and adjustable tensions for a custom-made dice expertise.
Spin Grasp additionally has a number of collaborations lined up. Rubik’s Dice toys impressed by Good day Kitty, Barbie, Stranger Issues, Wednesday Addams, The Grateful Lifeless, Heelys, Tetris, and U.S. Soccer shall be accessible. Collaborations with Beatles Yellow Submarine, Albert Einstein, Mr. Brainwash, Levi’s, NBALAB, Mercedes Benz, and G Gasoline will be anticipated as nicely.
Rubik’s Match, a cellular recreation with a contemporary 3D tackle match-3 video games, shall be accessible later this 12 months. Developed by Nordlight Video games, Spin Grasp’s Stockholm-based digital recreation studio, the cellular recreation combines puzzle-solving, constructing, and personalization.
“The Rubik’s Dice is a bit of artwork,” says Professor Erno Rubik says. “It involves life once we try to find our personal options to the huge complexity of the problem. It speaks to the common values in human nature: curiosity, perseverance, and ingenuity. Recognizing the Dice’s fiftieth anniversary is a celebration of those everlasting values.”
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