LEGO Replay Brick Take-Back Service Expands to the UK
The LEGO Group not too long ago unveiled the UK pilot program for LEGO Replay, a brick take-back service. This system is designed to deliver playful studying to extra households and restrict LEGO brick waste.
LEGO Replay launched within the U.S. in 2019 and expanded to Canada in 2021. The UK LEGO Replay trial is a part of a broader, round technique.
In line with analysis carried out in 2021, 94% of households within the UK give their used LEGO bricks to buddies, household, charities, and native faculties, or promote them. If LEGO customers don’t select these paths, LEGO Replay is a simple, sustainable disposal choice that can present different children with LEGO bricks.
The pilot program will check new makes use of for donated bricks. Throughout this exploratory part, returned bricks will likely be recycled into objects that help studying in faculties, reminiscent of a toy storage field. The LEGO Group will work with charity companions reminiscent of In Sort Direct to fill new containers with LEGO bricks earlier than they’re distributed to colleges and neighborhood facilities across the UK.
We’re actually proud that so lots of our followers within the UK already go the enjoyment of LEGO play to others. Our bricks are designed to be sturdy and protected sufficient to be handed down from technology to technology to encourage countless play and creativity for a few years."
“Piloting LEGO Replay within the U.Okay. is a vital step on our journey to changing into extra round. We need to rehome, repurpose or recycle each LEGO brick to maintain them in play for longer,” Brooks continues. “We hope LEGO Replay will assist much more individuals donate their LEGO bricks with ease, and really feel proud they’re supporting playful studying for kids throughout the nation.”
To take part within the trial, UK residents can pack unused bricks in a field, print out a Freepost label from LEGO.com/Replay-UK, and ship them from any DPD Drop Store throughout England, Scotland, and Wales. A Freepost service in Northern Eire will likely be accessible quickly.
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