The LEGO Group Teases ‘Peppa Pig’ Products and Experiences

Peppa Pig is coming to LEGO DUPLO.

Peppa Pig is a British TV collection that includes 4-year-old Peppa, her household, and mates as they navigate life collectively. The preschool collection is celebrating its twentieth anniversary this yr. Peppa’s newest journey lands her on this planet of LEGO, as Hasbro, The LEGO Group, and Merlin Entertainments group as much as deliver the pink pig to new LEGO units and experiences.

Peppa Pig is vastly in style and LEGO followers have been asking us to do a partnership for years. It was solely pure that the world’s hottest pig wanted to come back to life in buildable LEGO units.

Roberta Cardazzo, Design Supervisor at The LEGO Group

The Peppa Pig model can be featured for the primary time in LEGO merchandise, making its method to new LEGO DUPLO units. DUPLO units characteristic larger items designed for the smaller arms of younger builders, giving children ages 2 and up the prospect to expertise Peppa Pig in LEGO kind.

Merlin Entertainments will characteristic Peppa Pig in Merlin theme parks, with the primary experiences launching later this yr in Germany and Denmark. LEGOLAND Billund may have a brand new LEGO DUPLO Peppa Pig space and LEGOLAND Deutschland Park may have a Peppa Pig Park developed subsequent to it. The brand new theme park options can be impressed by the upcoming DUPLO units in addition to characters and scenes discovered within the Peppa Pig series.

The LEGO Group and Merlin share in Hasbro and Peppa’s purpose of designing play experiences particularly for little ones, giving kids the arrogance to deal with each first step as a brand new journey and confidently leap into all of life’s muddy puddles.

Casey Collins, President of Licensed Shopper Merchandise at Hasbro

Peppa Pig already has expertise on this planet of leisure points of interest. Hasbro revealed plans for a second Peppa Pig Theme Park final yr, following a profitable 2022 launch of the primary in Florida. The brand new park will open in North Texas this yr.

The LEGO Group is constant efforts to succeed in each its oldest and youngest followers with new units, partnerships, and experiences. The brand new Peppa Pig DUPLO units and points of interest intention to provide children the chance to study by play. The LEGO Group will launch extra particulars concerning the new LEGO DUPLO Peppa Pig units quickly.

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