A brand new world toy firm, Wyncor, formally launched at the moment. The corporate goals to create and ship progressive, artistic toys for premium manufacturers and its personal mental properties (IP). Helena Perheentupa, a former Mattel govt, will function the corporate’s Chief Working Officer. Wyncor is owned by Jstar Capital.
Wyncor’s mission is to supply flexibility and velocity to companions and retailers, premium merchandise to customers, and best-in-class product growth that aligns with its companions’ IP content material. Wyncor will collaborate with its companions’ artistic groups to ship merchandise which are a pure extension of the unique content material.
As Chief Working Officer, Perheentupa will spearhead all operations. Previous to becoming a member of Wyncor, she served because the Head of Licensing at Mattel in Frankfurt, Germany the place she oversaw properties equivalent to Barbie and Fireman Sam. She additionally held enterprise planning and technique roles at Procter and Gamble in addition to ZAG.
“With our progressive line of toys, together with a rising variety of patented merchandise, along with our subtle product growth and manufacturing course of, we are able to supply manufacturers the chance to repeatedly supply new restricted version product variations for collectability and seasonal play,” Perheentupa says. “We’re effectively positioned to react shortly to altering market tendencies providing related and ingenious merchandise, and our huge portfolio permits for differentiation at retail. We’re proud to be totally different and fearless.”
Wyncor will supply a variety of merchandise, together with patented toys such because the Miraball and SwopPop. Different choices embody ReClay, Mon Ami, Oozy Squeezy, and each licensed and unlicensed product strains.
Wyncor has acquired rights from Paramount for Teenage Mutant Ninja Turtles, Spongebob Squarepants, and Spin Grasp’s PAW Patrol for the Miraball and ReClay. Wyncor may even produce the Miraball for Hasbro manufacturers together with Peppa Pig, My Little Pony, Transformers (excluding Japan,) and Monopoly.
Wyncor additionally has rights from ZAG for Miraculous, with merchandise already at retail together with the Miraball, SwopPop, and Mon Ami Kwamis. ReClay is ready to launch this spring. For Emoji Firm, the Miraball and SwopPop will proceed to unfold its feelings world wide.
Wyncor will donate a share of world toy gross sales to Gustave Roussy, a complete most cancers middle in Europe.
For extra data, go to wyncor.com.
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