Exclusive: Ooh La La — Playmates Toys Unveils Miraculous Ladybug Paris Heroez Playset

One of the buzzed-about merchandise proven at Toy Truthful in New York final fall is now a actuality.

Playmates Toys‘ ZAG Heroez Miraculous line expands this summer season with the towering, four-foot-tall Miraculous Ladybug Paris Heroez Playset. Designed as a focus for teenagers’ imaginative adventures in Ladybug’s hometown of Paris, this feature-packed playset — modeled after town’s most recognizable landmark — provides a number of flooring and environments for play and show.

The froth core prototype at Toy Truthful turned heads and the completed playset can be proven at London Toy Truthful and Spielwarenmesse in Nuremberg, Germany later this month.

This playset is a real illustration of the beloved Miraculous universe. It’s greater than only a playset, it embodies the essence of the present centered in Paris, permitting followers to immerse themselves within the adventures of Ladybug and Cat Noir! C'est magnifique!”

Georgia Manolas Walker
Georgia Manolas Walker, Vice President of Advertising and marketing, Playmates Toys

The three-floor playset serves as a hero headquarters for ZAG‘s Miraculous Parisian Heroez and includes a ground-floor Parisian park, a second-floor restaurant and shock balcony, a working elevator, a third-floor zipline, 4 pop-out outlets, 40 equipment, and extra. The set will hit retail in July with a $149.99 MSRP.

Moreover, Playmates Toys will showcase its full 2024 lineup of Miraculous Heroez merchandise in London and Nuremberg, together with the Miraculous Hero Swap Ladybug Trend Doll and the introduction of Ubiquity and Cosmobug to its mainline vogue doll assortment.

The ten.5-inch Miraculous Hero Swap Ladybug Trend Doll “miraculously” switches from one hero outfit to a different on the push of a button. Ladybug options her signature blue hair and is packaged with a cat ear headband, and two totally different masks for every hero mode. The doll will hit retail in August with a $24.99 MSRP.

Paris can be top-of-mind for teenagers and households this summer season because the 2024 Summer time Olympics will get underway. On the coronary heart of the occasion, the Champ-de-Mars — the park situated on the foot of the Eiffel Tower — will develop into a short lived outside enviornment to host competitions that can be broadcast globally.

For extra trade happenings and a preview of merchandise within the pipeline, search for the 2024 version of The BIG Toy E-book subsequent month. Not a subscriber? Sign up today and rejoice 40 years of The Toy E-book with a six-issue subscription to North America’s main commerce publication serving the toy trade for simply $40.

The submit Exclusive: Ooh La La — Playmates Toys Unveils Miraculous Ladybug Paris Heroez Playset appeared first on The Toy Book.

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