Peanuts Characters Join Aurora’s Plush Lineup

The newest assortment of plush to hit Aurora World’s lineup options Charles Schulz’s Peanuts characters. 

“The Peanuts model holds a particular place within the hearts of followers worldwide, and we’re dedicated to creating high-quality, huggable merchandise that seize the essence of those beloved characters,” says Michael Kessler, Senior Vice President of Gross sales and Advertising and marketing at Aurora World.

The take care of Peanuts Worldwide will end in iconic Peanuts characters featured as plush, together with Snoopy, Woodstock, Charlie Brown, Lucy Van Pelt, and extra. 

“Partnering with firms who’re leaders of their product classes, akin to Aurora World, is a key a part of our technique,” says Scott Shillet, Vice President for International Hardlines and Promotions at Peanuts Worldwide. “Aurora’s repute for craftsmanship and dedication to creating distinctive, lovable plush toys align completely with our imaginative and prescient for the Peanuts model. We look ahead to seeing the enjoyment these new merchandise will convey to followers of all ages.”

The Peanuts assortment is anticipated to hit cabinets beginning in June.